Android has gone through many versions, but the lack of uniform standard hardware makes this operating system fragmentation.
On Thursday,operators of the equipment manufacturers have expressed the belief that Android version launches – Ice Cream Sandwich will help overcome the fragmentation of existing longtime of OS.
As you known in October in the past, Google has officially introduced Ice Cream Sandwich with the first smartphone running Android 4.0 is Galaxy Nexus . At a meeting under the Open Mobile Summit event held in San Francisco, the spokesman said that the new version of Android will bring what the equipment manufacturers are trying to achieve by adding full features of previous versions. This was also the elements that make up the difference between Android and indirectly create fragmentation. According to the spokesman, the networks and device manufacturers has customize Android to own purpose since it was introduced in 2007.
Kevin Packingham – senior vice president of product innovation at Samsung said that Samsung’s Android 4.0 is a “dramatically forward”. Compared with other versions of Android, Android 4.0 does not require physical buttons and other manufacturers will have more design ideas for their products more.
Packingham said: “There has been some fragmentation with Android, since it’s been on such a quick development pace … now that, I think, a lot of those baseline capabilities are available, that that fragmentation will continue to diminish over time” .
Besides Samsung, an Android device manufacturers also expressed excitement with the new OS version.
“They totally renovated their user experience,” said Jinsung Choi, a senior vice president at LG. “Probably that will make our life a lot easier … we don’t need to make any modifications.” “Ice Cream Sandwich would probably help our businesses become easier … we do not need to adjust any more.”
Also iThursday, executive director of device manufacturers including Samsung, LG , ZTE and Sony Ericsson have discussed together and all hope there will not be “reverse effect” from the Google’s planned acquisition of Motorola Mobility . Even, some also said that the Google deal will bring benefits to the Android ecosystem.
The deal is expected to be completed early next year and getting the Motorola Mobility, Google will hold control of one of the key competitors in the Android device market. However, when asked about its own perspective for Google – Motorola business, the moderator refused to answer.
Packingham’s Samsung Kevin said: “By having their own development shop with Motorola, I think it really benefits all of us”. According Packingham, having in hand a large equipment manufacturer, Google will allow the first third-party Android developers to access more hardware features when they developed for phones and tablets of Motorola. The developers want to exploit the strengths of hardware such as camera and locate capabilities. However,”It’s tough to get behind the scenes and really figure out how to expose those new, innovative technologies to developers,” because doing so would reveal Samsung’s future hardware specifications to its competitors, Packingham said.
Google is only buying Motorola to get its patents to protect mobile Android ecosystem from the trouble related to intellectual property rights, according to Jan Uddenfeldt – chief technology officer of Sony Ericsson. Google will not merge Motorola and other Android device development organizations the handset business an inside track, Uddenfeldt said. “The last thing in they would like to happen is to create a vertical. … that would only destroy the market share for Android.”
When asked about the future of ordinary telephone equipment with fewer features and cost measures, most executives agree that there is still a market for them. While smartphones are holding 30 to 40% of products sold by ZTE but still popular phones accounted for 60% remaining, Lixin Cheng – ZTE executives in America. One of the reasons why sales of the popular phone is still quite high for many customers still prefer to use the physical keyboard over a touch screen, he said. Cheng also revealed ZTE is developing a “universal phone but with a similar experience using the smartphone” and is expected to be officially sold out through the network in the U.S. before “Black Day 6″ ( Black Friday ). Black Friday is the day after Thanksgiving (Thanksgiving) and this is traditionally the first day of the holiday shopping season in the U.S., falls on November 25 this year. Cheng said: “The concept of popular phones and smartphones are related to each other,” pointing out that currently has a number of devices being developed, called “super phone” (superphone). So Cheng emphasized “smart phone can now become a popular device in the future.”
Source : Computer World
